Asked Questions

WisdomTree Prime™ is the new personal finance app from WisdomTree—a pioneer and innovator in financial services. WisdomTree Prime provides a user-friendly, curated experience that gives you access to digital assets and digital funds on a blockchain-integrated platform.

With WisdomTree Prime, you have the power to save, invest and spend digital assets and digital funds like never before.

We believe that trust should be at the heart of everything we do. That’s why we’ve built WisdomTree Prime on the principles of trust, reliability and transparency.

WisdomTree Prime offers a curated set of digital assets (such as Dollar Tokens, Gold Tokens, Ether
and Bitcoin) and digital funds offering a variety of exposures in bonds and equities.

The WisdomTree Gold Token, or “Digital Gold” is a digital token recorded on the blockchain representing electronic document of title to physical gold held in secure vaults at an independent gold custodian. As an electronic document of title, the WisdomTree Gold Token is essentially a digital version of a gold certificate that uses blockchain technology to eliminate the limitations of paper certificates.

To learn more about the WisdomTree Gold Token, click here.

WisdomTree digital funds (also referred to as blockchain-enabled funds) are open-end mutual funds that offer a way for investors to track traditional investment assets where the investor’s ownership of digital fund shares is maintained on the blockchain as a secondary record, which is truly a novel characteristic for registered investment funds. Digital funds provide access to a broad range of exposures, from equities to fixed income, and while they have a blockchain component, they do not invest in cryptocurrencies. You can learn more about digital funds here.

WisdomTree Prime is available in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri,  Montana, Nebraska,  New Jersey, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Utah, Vermont, West Virginia, Wisconsin and Wyoming.

We plan to be available in all 50 states soon, so stay tuned!

Our top priority is the security of WisdomTree Prime customer accounts, including the customer information (e.g., address, social security number, transaction information) entrusted with us. To learn more about the security features and controls in use by WisdomTree Prime and steps you can take to help ensure the security of your information, click here.
The WisdomTree Prime infrastructure was built using blockchain technology. We believe tokenization and blockchain-enabled finance can ultimately lead to a better financial experience for users by enabling greater liquidity, transparency, fractionalization and standardization. Throughout every stage of development, we took a responsible approach to innovation, taking into consideration the unique attributes of blockchain technology. With that said, we believe WisdomTree Prime maintains the foundational principles of regulatory compliance while demonstrating how blockchain technology can enhance financial services.

We’re glad you asked! We’ve got a lot of exciting new features and functionality coming out soon—from being able to send digital gold and Bitcoin to friends and family to On-ramping and Off-ramping your crypto. We are working hard to enhance and improve WisdomTree Prime product features and functionality. We will provide updates on when new features and functionalities become available as soon as we can!

We all have to deal with the fact that bad guys are trying to steal our personal information, including our card numbers. It can happen directly to you, or one of your merchants can be hacked. 

We give you two cards – your main card and a virtual card – that are both tied to your WisdomTree Prime account. This way, you have the tools necessary to: 

  • Spend online safely
  • Minimize the disruption when you lose a card, or in case your card or card number is stolen

Your main card can be added to your Apple or Google wallet. If you’d like, we’ll also send you a physical card, primarily for use in an ATM. 

When you have a physical card, there is always a danger that it can be lost or stolen (or just the number can be stolen). If that ever happens, we can turn it off for you – and better yet, you can cancel and replace it yourself directly from the WisdomTree Prime app; and then immediately add the replacement card back to your Apple/Google wallet. 

For online shopping and subscriptions (things like streaming services and your cell phone bill), you use your virtual card. Then, if your main card is ever lost or stolen, you don’t have to worry about updating your online merchants. 

On the other hand, online merchants are hacked occasionally – or maybe you give your card information to a merchant over the phone, and it is used without your approval. If that ever happens, you can change to a new virtual card in the WisdomTree Prime app, and your new virtual card will be ready to use right away. And if that happens, you don’t have to throw away your physical card and wait for a new one to arrive in the mail. 

With your main card and virtual card, you have tools and choices to help minimize the trouble and inconvenience when things outside your control go wrong.

Please see disclosuresprivacy policy and cookie policy here.

Please see disclosures, privacy policy and cookie policy here.

Get the WisdomTree Prime™ app

Scan the QR Code to download the app.

WisdomTree Prime™ is available in:

We plan on being in all 50 states soon!
If we aren’t currently available in your state, join our waitlist below.

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